The engagement model

Anna-Karin Lingham and Cristina Tscherning, founders of The Engagement Model.  Photo: Cristina Tscherning.

Anna-Karin Lingham and Cristina Tscherning, founders of The Engagement Model.

Photo: Cristina Tscherning.

"What happens if we invest in people
 and they leave us?"

CEO: "What happens if we don´t
and they stay?"

It all started in one of our meetings. We were talking about what happens when the level of engagement differs between the parties of a private or professional relationship. Your engagement may be higher than the other party. Or the opposite - the other party is more engaged than you. Either way, the relationship is out of balance. If this goes on for a long period of time, there is a great risk that the party who has over invested in the relationship will loose energy and begin to lose interest and therefore set an ultimatum  and maybe finally leave the relationship. 

But is it really that simple? Are there conditions to take into account in order to look at the engagement level of the relationship in a more insightful way?

During our investigation into this, a simple model started to take shape. We drew it on our whiteboard, found more everyday examples and noted that this suddenly turned into an exciting model that can explain and function as a basis for discussions. 

The model works in both private and professional relationships. We don´t look at it as complete at this point. There is a lot more to discover and develop as we find new examples. Our ambition and hope is that it will help you and the people around you to understand your connections and find a good flow in your relationship both now and in the long run. 

Engagement is essential in the development of important relationships. When we hold back we decrease the possibility of developing or maintaining a potentially strong relationship. When we invest we take a risk, but at the same time we create the opportunity for growth. Don´t be afraid to engage in the relationships that are important to you, both privately and professionally. 



The engagement model

The engagement model


The basics

Our model is very simple. On the x-axis you find the estimation of your own engagement level. It may concern your relationship with a person, a group or an employer. Close to the origin, your engagement level is low. Further to the right your engagement level is high. 

On the y-axis you find your estimation of the engagement level of the other party. Close to the origin, depicts a low engagement level. Higher up on the axis, you experience a high engagement level. 

In the picture you find an example, where your own engagement level is high and the other parties´ is low.  This shows that the relationship between the two of you is not in balance. It needs to change in the long run in order to be sustainable and healthy for both of you.

Do you invest in different currencies?

Do you invest in different currencies?

Do you have a common intention?

Do you have a common intention?

Different currencies

It may very well be that you and the other party have different views on desired engagement level in each other. Let´s say that you invest a lot of time in the relationship and experience that the other party has no time for you. Or that you spend money on the other party, while they are not as generous back. Or the opposite. 

Imagine the possibility that you invest in different currencies. You value engagement in different ways. You give time. The other party has no time. The other party is generous with money. You hold on to your wallet. 

To have a fair view on your engagement, you need to communicate regarding your currencies. In the book "The five love languages" by Gary Chapman, five languages are mentioned: Gift giving, Quality time, Words of affirmation, Acts of service and Physical touch. Could you translate these into your own currencies when it comes to the level of your engagement in each other?

If you know each others´currencies, it may become easier to understand and value the engagement of the other party and put the relationship in balance. It is also easier for you to contribute with the "right" kind of currency to the other party. 


Intention and balance

A qualification for the two of you to experience balance in your relationship is that you have a common intention with it. Let us say that one of you looks at your relationship as strictly professional, while the other one looks at it as friendship. Then you will never reach balance, since your expectations on each other differ.

In a relationship - private or professional - you and the other party may have a tendency to carry diverse roles. Be aware of them and talk about it if needed. You may look at the balance of these roles in different ways. 

Agree on your common intention, if the relationship is important to you. 


Anna-Karin Lingham. Photo: Cristina Tscherning.

Anna-Karin Lingham. Photo: Cristina Tscherning.


About Anna-Karin Lingham

Anna-Karin has worked with branding for many years, both for companies and individuals. She has a long experience in leadership and branding from both large and small companies, both Swedish and international. She is an experienced and appreciated speaker, process leader and mentor. She has written a manual for developing your personal brand. So far, the book is available in Swedish.   

Anna-Karin combines analytics and creativity, people and companies in her lectures and processes. She is especially interested in how the good match between co-worker and business - the role as a brand ambassador - can lead to greater joy at work and raised profitability at the same time. Her vision is to through insights and tools help individuals and companies to open their windows and step out on new, exciting arenas. She is charmed by challenges and convinced that they are the only paths towards development. 

Anna-Karin has been named Mentor of the Year by the Stockholm Marketing Association. She is also a singer, artist and outdoor adventurer, with a special fondness of high mountains. During these latest years, her artistry has become part of her business, with colorful paintings as well as home decoration products. 

Cristina Tscherning

Cristina Tscherning


About Cristina Tscherning

Cristina Tscherning has a long experience from working with people both individually and in organisations. Her solid experience from development of organisations, leadership, change management and interest in human development lead her eventually into becoming a coach and terapeut in psychosynthesis. That in turn lead her into founding the much appreciated Mamita Sthlm, a bosom for everyone who need to reflect on themselves.  

She also runs Yosoy - which means "I am" in Spanish - which arranges trips in personal development all over the world. Many who have met Cristina and experienced her knowledge and heartfulness, describe that they have achieved lasting change in themselves. 

Cristina has lead many different kinds of projects in organisations, in order to increase the collaboration, find driving forces and make people feel and perform better. Today she works more focused on personal development, which aims to free the power in every individual, both on a private and professional level. 

You lead others through yourself and self-awareness is one of the greatest keys in all kinds of communications. All real understanding about how people function goes through the understanding of yourself and your own way of communicating. 


We guide you or your company through the Engagement Model. Usually we work together, since our different experiences give you different perspectives on the model and its´ areas of use. You can also book one of us for individual coaching.

Read more about Anna-Karin and Cristina here.


Anna-Karin Lingham and Cristina Tscherning, founders of the Engagement Model.  Photo: Cristina Tscherning.

Anna-Karin Lingham and Cristina Tscherning, founders of the Engagement Model.

Photo: Cristina Tscherning.


During a one-hour-lecture we will tell you about the background of the model, give you insights into our different perspectives on it and show you examples which illustrate the relationships between both individuals and groups. 

This lecture suits organisations which are in a positive state of development. The lecture is not recommended to organisations where there are currently challenges concerning trust or cooperation.

Photo: Cristina Tscherning

Photo: Cristina Tscherning

Process of change

We guide your company or your department during a change process, based on the engagement model. We mix lectures with workshops and indivual conversations. Every change process is customized, based on your current needs and your targets. 

Photo: Anna-Karin Lingham

Photo: Anna-Karin Lingham

Individual coaching

Both of us are experienced and appreciated mentors/coaches. During a single meeting or a series of meetings you meet one of us for talks filled with insights. We base our talks on your needs and use the engagement model as one out of several tools.

Welcome to contact us!

Photo: Cristina Tscherning

Photo: Cristina Tscherning

Anna-Karin Lingham  

anna-karin@linghamenterprise.se      070-456 76 22        www.linghamenterprise.se

Cristina Tscherning

cristina.t@me.com                             070-943 40 43       www.mamitasthlm.se